Meet The Team

Jeff Kritzer

Jeff Kritzer

President / CEO

Jeff is a multi-talented force in the office. He’s been here for over ​35 years and knows the industry inside and out. Equally dexterous as an inventor, marketer and mechanic, Jeff drives the creative end around here without ego. On November 4, 2019, Jeff was elected chairman of the Board of Directors at the Automotive Lift Institute.

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Don Henthorn

Don Henthorn

Chairman Emeritus

Since the beginning, BendPak’s founder still represents us in the best possible way. Always open and receptive to new ideas, he’s the main reason the company has enjoyed over a half-century of success.

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Rudy Diaz

Rudy Diaz

Executive Vice President / Chief Operating Officer (COO)

Rudy not only heads our IT department, he is also the executive vice president and COO. He’s the guardian of many schematics and patented trade secrets. Under his watch, we’re kept safe from the growing cyber threats that plague other companies around the world.

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Javier Arias

Javier Arias

Vice President of Operations

Another 25-year-plus veteran of the company, Javier heads operations at our home base facilities in Santa Paula. This is no easy feat, as there’s always a hundred-and-one things happening at once. He sets up the procedures for which inbound and outbound materials are accounted for and properly handled until delivery.

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Jim Fornear

Jim Fornear

Chief Financial Officer (CFO)

Jim Fornear will oversee the company’s financial operations and corporate development, helping to guide BendPak through its next stage of growth. Jim has over 30 years’ experience in positions ranging from internal auditor, to controller, to CFO in both public and private companies.

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