Dannmar Equipment Partners with Steve Wallace and Rusty Wallace Racing
DAYTONA BEACH, FL (February 9, 2009) - Further strengthening its presence in the motorsports sponsorship arena, Dannmar Equipment has again inked a NASCAR motorsports agreement, this time with Rusty Wallace Racing (RWR). Dannmar will serve an associate sponsor of the team's #66 Chevrolet driven by Steve Wallace, Rusty's youngest son, in the 2009 Nationwide Series.
"We're really excited to be a part of the Rusty Wallace program for the 2009 Nationwide Series," said Gary Henthorn, Dannmar Equipment President. "NASCAR is the world's premier motorsports organization. With such a huge fan base, it will surely help capture the attention of our customers. This sponsorship is a natural fit for our brand". "Joining brands like 5-Hour Energy, South Point Hotel & Casino, Oakley and Chevrolet as an RWR partner puts Dannmar in an elite group of industry leaders." "We hope to capitalize on Rusty's great talent and years of experience in the motorsports business to help catapult our brand and products to automotive enthusiasts," said Danette Henthorn, Dannmar Equipment CEO. "Racing is an important part of Dannmar's product development initiatives. We've worked with many motorsports teams over the years and the hands-onexperience we've gained has helped us come up with product offerings that really appeal to automotive enthusiasts."
When asked about the sponsorship, Steve Wallace added, "We're very proud to have Dannmar Equipment be part of the Rusty Wallace Racing team. We expect the best from our tools and equipment; Dannmar delivers just that."
About Dannmar Equipment
Dannmar Equipment is a leading global innovator and manufacturer of high-quality automotive service equipment for professional and auto enthusiast use. Products include surface mounted vehicle lifts in twopost and four-post designs, fluid and lubrication products and specialty hydraulic jacks. Dannmar's surface mounted car lifts have gained a solid reputation with home, hobbyist, and car collectors; many being used as car storage solutions for doubling available parking. Loyal customers include automotive technicians, vehicle service centers, automotive enthusiasts, and motorsports teams. Dannmar markets its products and brands through multiple distribution sales channels. Dannmar shares a passion for keeping up to date on the latest product trends in the industry in order to find solutions that help their customers.
About Rusty Wallace Racing
Mooresville, NC-based Rusty Wallace Racing is a professional auto racing team steeped in the legendary history of its founder, one of NASCAR's top-ten drivers of all-time, Rusty Wallace. In 2008, the team's No. 64 entry was ranked among the top-ten overall in the NASCAR Nationwide Series. For 2009, the organization will campaign the No. 66 and No. 62 Chevrolets in the Nationwide Series. Its No. 66 entry will be piloted by third-generation wheelman, Steve Wallace and its No. 62 driven by former NASCAR Truck Series Rookie of the Year, Brendan Gaughan. The team enjoys backing from USfidelis, 5-Hour Energy, South Point Hotel and Spa, Dannmar Equipment, Oakley, Advanced Payment Systems and Chevrolet. For more on Rusty Wallace Racing, please visit rustywallace.com.